Why work local? So you can see the whites of my eyes!

Yesterday I wrote about the three reasons I'll continue to answer quotes on Zillow Mortgage.

3 Reasons I'll keep trying Zillow Mortgage

That post drew some "highly charged" comments from both sides of the fence.  (I kind of figured it would hence the Animal House Food Fight image)

Here's the 3 reasons boiled down:

1. Zillow's attentive response,
2. ZMM adds to my exposure,
3. I'll engage only under the terms of  "My Plan".

The first rule in my plan is to only quote rates for those close to home (currently a 10 mile radius). Outside of the comment storm, I was contacted twice by readers who wanted to know why. (one by email and one by twitter)

Just like magic, as I was reading my daily 150+ blogs in my FeedReader, I came across this post on the Mortgage Cicerone.  It contained a video from Christine Beckwith. 

The Video is slower moving than I like, but you don't have to watch to the end.  The KEY is at 2:20 in (don't just skip there.  Watch the first 3 minutes at least!)

That's why I stay in my local area.  Eyeballs.