How to Win Readers and Influence Search Engines

1. You Are Like Them
        - People like people they can relate to.
2. You Understand Them
        - People like people that understand their problems.
3. You Are an Expert in Your Field and can Solve their Problems
        - People trust those that they consider authorities.

That seems easy enough - right?
Now let's breakdown the style of your posts into 5 distinctive forms...

1. Tutorial - (You are an Expert)
        People like to know what to expect in any transaction.
        By leading them with a guidebook or roadmap, you set yourself apart as an expert.
        Example: "The 10 things you must do today before you list your house."
        Example: "Which counter top surface is best for you?"

2. News - (You are an Like them)
        By relating local news information you let the reader know that the same things that concerns them also concern you.
        Example: "Planning Commission looking at changing rules for RV parking."
        Example: "Valley Park girls swim team wins all county swim meet!"

3. Fun - (You are an Like them)
        Not a joke of the day, but maybe something light and humorous.
        Restaurant Reviews, Favorite Getaways, Favorite Websites - most anything.
        Example: "The Best Halloween Decorated Homes in Shady Acres."
        Example: "My Dog's favorite dog park."

4. Example - (You are an Expert & Understand Them)
        Using past clients as evidence of success you can clearly demonstrate that you have the knowledge
        to overcome obstacles and problems.
        Example: "Mary and Bob thought they could never afford to buy here."
        Example: "Recent Divorce? - no problem! We found John a new home."

5. Call to Action - (You are an Expert & Problem Solver)
        Using recent changes in current market conditions you can illustrate
        the time to buy or sell is sooner rather than later.
        Example: "How not to ruin your closing."
        Example: "Short Sales are coming, are you prepared?"

As you sit down at the keyboard to create a post,
Stop and think for a moment,
What style post will this be?
With that style in mind... Post Away!

Your blog should contain a healthy balance of all 5 styles.