DirectBuy Sales Tactics

 When investing in foreclosed properties chances are the unit will need a little rehab.  Reducing this expenditure as much as possible is a natural.  Every dime you can save in the process of turning into cash positive is vital and crucial.

So you might be tempted by the infomercials you see of DirectBuy.  Don't be.  Investing in any distressed property requires all your noggin power and that includes on the rehab as well.

Being tempted by the seductive commercials is normal.  When my wife suggested last week that we should "go check them out" I knew it was time for this post.

Here's the scoop

DirectBuy is a sales company right out of the timeshare industry.  Here's what happens when you  "check them out".

• First you'll be greeted by your personal sales rep, after some "It's nice weather we're having...", you'll be ushered into a sales presentation, usually given by women.  The presentation is very well scripted.  It's been crafted to make a  lot of economic sense - according to their stats.   They say the best way to lie is by using Stats.  That's what my Stat Professor used to say.
• From there you'll be moved to closing.  At least two managers will come in.  They'll present the contract to you.  If you stop to read the contract someone will ask you a question, "Mike, what style of cabinets do you like better, Colonial or Modern?"  The question doesn't matter.  The distraction does.
• It's now or never.   With the inner secrets they've allowed you to see they "can't let you walk away and think about it."  Here comes the "Fear of Loss Close" 
• They already have an answer to every objection you have.  Their closer's have role played the same scenario over and over again. 
• Want to compare prices?  They've got you covered on that as well.  They'll try to compare the prices you come in with against closeouts and non comparable items.  The cabinets they quoted you in the signing room that beat the pants off the quote you have from the Home Depot, are probably not in stock, are discontinued, and unavailable.  They don't exist.

Assuming  you lost all sense of reason and signed on the dotted line, you are in for some surprises.

You'll pay a huge up front fee for signing up.  You'll pay a monthly fee for access.   There is virtually nothing in stock.  Pay now - and wait.  Now wait some more.  Keep waiting.  How does 6 to 8 weeks sound?

You'll pay for shipping - and shipping isn't cheap!

How about returns?  Did you know they don't take back anything?  NO RETURNS!   Of course, you would had they let you read the contract.

Want to get out of the contract?  Not a chance.  It's been reported to be as tight as a drum. 

Want to read some more?  Here's a great compendium of disgruntled DirectBuy'ers.

www.InfomercialScams.com